“With Mumbai, the number would touch Rs1,000 crore," he said. Janardhan Pandey, business director at media agency Mudra Radar, said print ad revenues stood at around Rs650 crore in Maharashtra, without counting capital Mumbai. It also means the publications boost circulation, which could help them grab a larger share of the advertising market for Marathi dailies, expected to grow by 25% this year, according to a publisher who did not want to be identified. Lower cover prices means losses in subscription revenue for the newspapers, estimated to add up to Rs50 crore this year. Lokmat, too, costs Re1 in Pune now, against Rs2 earlier. Sakaal and Punyanagari have also lowered prices in rural Pune and Aurangabad. All the price cuts have come in the past six weeks. Ltd, now sells at Rs2 compared with Rs3 earlier, while Lokmat and Punyanagari have dropped their cover prices from Rs2 to Re1. Pudhari, run by Pudhari Publications Pvt. In Kolhapur, Sakaal, published by Union minister Sharad Pawar’s nephew Abhijit Pawar’s Sakaal Media Group, slashed its cover price from Rs3 to Re1.
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